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| PALFINGER North America |
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Successful together
PALFINGER has been writing its unique success story for more than 70 years: a global market leader in lifting, loading and handling systems has emerged from the locksmith- and repairshop for agricultural trailers, tippers and vehicle-mounted equipment. The PALFINGER employees and distribution partners have played, and still play, a significant role in this success. They are the driving force behind the solid development, with their high level of personal responsibility, team spirit, enthusiasm, competence and know-how in different fields.
Global experience
It makes sense that a company that makes the world its home has the appropriate infrastructure at its disposal, being continuously adapted to maintain a high level of customer satisfaction. We must also continuously think about the requirements of different markets and branches, as well as about innovation, research, production, distribution and service. Here, we can build on the experience of our employees, dealers and clients.
Global Business – Global Structure
After an extensive exchange of ideas with both staff, distribution partners, customers and external consultants, PALFINGER has launched a new structure to support its strategy of controlled growth. PALFINGER has been using the GPS since 1st January 2004 – the primary goal of the new Global PALFINGER Structure is to operate optimally in every geographical and product market.
Flexible On-Site Decisions
PALFINGER is to be managed operatively by area sales divisions and product divisions: firstly, the areas “Europe”, “North America” and “South America” are defined as independent market regions. There is also an area sales division manager for “Far East” at a later point in time. One management is responsible for production processes in Europe. This new structure ensures decentralized, flexible and quick onsite decisions – something the staff and dealers will benefit from.
The decisive core competencies
The heads of product divisions push the worldwide development of product divisions. They manage each respective design department and drive global product business plans. The most important product divisions are “Crane” and “Services” (the headquarters for which remains in Salzburg) and “Palift” (managed from France). The product division managers are responsible for development and marketing
in mutual agreement with the management of the area sales divisions.
Strategic Thinking
The Global Company is managed by Wolfgang Anzengruber, CEO & Chairman of the Management Board, responsible for value-added processes; Eduard Schreiner the Chief Financial Officer; and both Chief Marketing Officers, Herbert Ortner and Wolfgang Pilz. Wolfgang Pilz is responsible for the crane business and hook loader business, while Herbert Ortner is responsible for services and “new” products, such as Palgate, Crayler, Railway, Bison, Mobiler and the development of services. The new structure will contribute to extending PALFINGER's leading position as an internationally active company and make its customers around the globe even more successful.
In North America the Management Team is comprised of Mr. Mark Woody – President, Mr. Christoph Kaml -- Director of Finance and Strategy. |
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